Practical thinking on engineering, performance, SEO and product — written by the people who build.
A plain-English guide to choosing between serverless, containers and a VPS, built around traffic patterns, team size and cost, not hype.
9 min read · Read article →
What internationalisation actually involves, why it's cheaper to build in from day one, and how to roll it out market by market without a rebuild.
7 min read
A practical breakdown of how to architect file uploads that scale safely, from presigned URLs and multipart uploads to security, processing and cost.
8 min read
Most startup backup plans look reassuring until they're actually needed. Here's how to set real recovery targets, back up properly, and test that it all works.
8 min read
A practical founder's guide to choosing between a progressive web app and a native app, covering real costs, iOS limitations and a simple decision framework.
8 min read
A practical guide to caching strategy for founders and CTOs: the cache hierarchy, common Redis patterns, and why invalidation (not caching itself) causes most production bugs.
9 min read
A founder's guide to SSR vs SSG vs CSR: what each rendering strategy does well, how it affects Core Web Vitals and SEO, and a simple framework for choosing per page.
8 min read
A practical guide to shipping database schema changes without a maintenance window, using the expand and contract pattern, the right tooling for your database engine, and a rollback plan you can trust.
9 min read
Deciding between WebSockets, Server-Sent Events and polling shapes your hosting, scaling and monitoring for months. Here's a simple framework to pick the right one first time.
8 min read
A plain-English guide to choosing between a headless CMS and a traditional CMS, with a practical decision framework for founders and product teams.
8 min readSkip the reading list — let's talk about what you're building.
A senior engineer replies personally — usually within the hour.
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