Notes on building better software.
Practical thinking on engineering, performance, SEO and product — written by the people who build.
React Native vs Native Apps: Which Fits Your Product?
A practical guide to choosing between React Native and native app development, covering cost, performance and when each approach is worth it.
8 min read
Code Audit for Startup Teams Before You Scale
What a genuinely useful code audit for startups examines, from architecture and security to performance, accessibility and technical SEO, and how to act on the findings.
9 min read
SEO Friendly Website Development That Performs
A practical guide to SEO friendly website development, from information architecture and rendering to Core Web Vitals and crawl control, for founders briefing their next build.
9 min read
When Fixed Price Software Development Works
Fixed price software development works brilliantly for well-defined projects and badly for open-ended ones. Here is how to tell which kind of project you have, and how to assess a proposal properly.
9 min read
What a Website Accessibility Audit Service Finds
A website accessibility audit service should find the barriers that stop real users completing key journeys, not just produce an automated score. Here is what to expect and how to act on the findings.
8 min read
WCAG 2.2 AA Compliance Checklist for Websites
A practical WCAG 2.2 AA checklist covering page structure, keyboard access, forms, mobile targets and testing, for founders and product teams who want accessible software without the guesswork.
9 min read
How to Improve Core Web Vitals Score Properly
A practical guide to improving your Core Web Vitals score - how to diagnose LCP, INP and CLS problems with field and lab data, fix the root causes, and build a release process that keeps performance from sliding back.
9 min read
Legacy Application Modernisation Strategy That Works
A practical guide to legacy application modernisation: how to audit what you have, choose between stabilising, incremental improvement or a selective rebuild, and avoid the big-bang rewrite trap.
9 min read
How to Validate a SaaS Idea Before You Build
A practical framework for founders to validate a SaaS idea before writing code, through discovery interviews, message testing and lightweight prototypes.
9 min read
How to Choose a Software Development Agency
A practical guide for founders and product leads on what to ask a software development agency about discovery, technical quality and scope before you sign.
9 min readHave a project in mind?
Skip the reading list — let's talk about what you're building.
A senior engineer replies personally — usually within the hour.