Notes on building better software.
Practical thinking on engineering, performance, SEO and product — written by the people who build.
Third-Party API Integration Cost: A Founder’s Guide
Third-party integrations are one of the most underestimated line items on a software roadmap. Here's how to scope, budget and de-risk them properly.
8 min read
How to Add AI Features to Your Product Without Overengineering
A practical, no-hype guide for founders and product leads on how to add AI features to your product without a data science team, a runaway budget, or a hallucination problem.
8 min read
Software Testing Strategy for Startups: What to Automate First
A risk-based approach to software testing for startups: what to automate first, what to safely leave manual, and how your strategy should evolve as the team grows.
8 min read
Feature Flags Best Practices for Startups
A practical guide to feature flags best practices for founders and CTOs: what they solve, the main flag types, and how to avoid the flag debt that makes teams afraid to delete a toggle.
8 min read
Data Protection by Design: A Practical Engineering Guide
Data protection by design isn't paperwork bolted on before launch - it's an architecture decision. Here's how to build GDPR compliant software from the first sprint.
8 min read
How to Prioritise Technical Debt Without Stalling the Roadmap
A practical, no-nonsense framework for founders and CTOs to make technical debt visible, prioritise it against real business impact, and actually get it paid down.
8 min read
Monolith vs Microservices: What Startups Should Build First
Most startups get talked into microservices too early. Here's why a well-structured modular monolith is usually the right starting point, and the concrete signals that tell you it's time to split.
7 min read
Observability for Startups: What to Monitor Before You Scale
What early-stage teams actually need to monitor before scaling, and why a lean observability stack beats an enterprise platform bought too soon.
7 min read
A Web App Security Checklist Every Founder Should Demand
A practical, non-technical security checklist for founders commissioning a web app, built around the new OWASP Top 10:2025 and what to actually demand from a development team.
10 min read
Build vs Buy Authentication: A Founder’s Decision Guide
A practical framework for deciding whether to build custom authentication or buy a managed provider, covering cost, security fundamentals, and B2B SSO needs.
7 min readHave a project in mind?
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