Notes on building better software.
Practical thinking on engineering, performance, SEO and product — written by the people who build.
How Much Does Bespoke Software Cost in the UK?
A practical breakdown of what actually drives bespoke software costs in the UK, from engagement models and scope to design, integrations and quality, plus how to budget without overpaying or under-scoping.
8 min read
Core Web Vitals Architecture: Build It In, Not Bolted On
Core Web Vitals aren't a launch checklist item - they're decided by architecture choices made on day one. Here's where speed is actually won, and how to bake it into the build process.
6 min read
The Technical SEO Checklist We Run on Every Launch
The technical SEO checklist we run before and after every launch, covering crawlability, structured data, Core Web Vitals and the small mistakes that quietly cost rankings.
6 min read
React Native vs Native: How We Choose in 2026
React Native vs native isn't a religion, it's a framework - here's how we decide which one actually fits your product, budget and timeline.
7 min read
Prototyping Before Production: The Cheapest Way to Be Wrong
Software prototyping lets you be wrong cheaply, before a single line of production code exists. Here's what's worth prototyping and how to test it properly.
7 min read
Database Schema Design That Survives Growth
The schema decisions that quietly decide whether your product scales smoothly or forces a painful rebuild, from primary keys to migrations.
7 min read
Fixed Scope or Dedicated Team? How to Choose the Right Model
Fixed-scope or dedicated team? A practical guide to choosing the right software engagement model for your budget, roadmap and stage of growth.
7 min read
Website Speed Optimisation: Shaving 4s to Under 1s
How a disciplined website speed optimisation pass took a client site from a four-second first paint to under one second, and the repeatable checklist behind it.
7 min readHave a project in mind?
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