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Web application · Automotive · Dealerships

Toot Digital

A multi-tenant SMS marketing and CRM platform for automotive dealerships — two-way messaging, campaigns and lead capture.

Laravel Livewire Vue Twilio PostgreSQL
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Toot Digital — Web application built by DELLIUX

Toot Digital gives car dealerships a modern way to talk to customers. DELLIUX built a multi-tenant SMS marketing and CRM platform with two-way messaging at its core.

The challenge

Dealerships live on fast, personal follow-up, but their tools are usually clunky email blasts and disconnected spreadsheets. They needed white-label, per-dealer messaging that felt like texting a real person — with campaigns, contacts and insights behind it.

What we built

We built a conversation-first platform each dealership runs under its own brand:

  • A two-way SMS conversations inbox with threaded messages, read receipts and a per-conversation virtual-assistant toggle
  • Scheduled and automated campaign building with reusable templates
  • A contacts system with custom fields, groups and CSV import
  • An insights dashboard for campaign and team performance
  • QR-code lead capture and voice-AI prompt management
  • A white-label admin — per-team branding, SMS reports and super-admins

The stack

Laravel with Livewire and Vue, Tailwind, Twilio and Vonage for SMS, Horizon for queue processing, Fortify for auth and 2FA, and PostgreSQL.

The outcome

Each dealership gets its own branded messaging platform where conversations, campaigns and contacts live together — turning texts into booked appointments and captured leads.

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